WORKS
大潤發 數位操作
透過社群活動操作，結合品牌既有吉祥物「發仔」，以及我們延伸打造、個性更鮮明的角色「發哥」，巧妙融合節慶氛圍與當下熱門話題，有效傳遞多元促銷資訊。不僅擅長發想貼文內容，我們也具備製作數位影片的整合能力，能從腳本發想到拍攝剪輯一手包辦，讓每一次社群操作更具視覺張力與故事性。此策略不只提升粉絲互動熱度、加深品牌記憶點，更成功串聯線上內容，延伸至實體活動規劃。最終引導消費者走進門市，實現線上到線下行銷轉換。
RT-MART Digital Campaign
We activated the brand’s original mascot “Fa Zai” and introduced our own creation “Fa Ge” to bring stronger personality to festive campaigns. By blending holiday vibes with trending topics, we delivered targeted promotional content across social platforms. With in-house capabilities from copywriting to video production, we created campaigns with visual impact and rich storytelling. The strategy boosted engagement, enhanced brand recall, and bridged online content with offline events—driving real store visits through seamless O2O marketing.
Credits
品牌｜大潤發
客戶｜大潤發流通事業
產品｜全年檔期活動
專案經理｜Della Chen
執行創意｜Della Chen、Harper Wang
圖文設計｜Lynne Chen、ChinYan Chen、Bell Bai
前端工程師｜Hugo Jiang
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