WORKS
雀巢母嬰營養 會員旅程溝通
從媽咪懷孕到寶寶出生後的1000天，將期間可能會碰到的各式狀況，結合雀巢醫師天團，把複雜的育兒知識變得簡單易懂。透過 EDM、LINE 圖文、簡訊宣傳等精準的規劃，陪伴媽咪與孩子一同成長，建立品牌專業、安心與陪伴感的形象，以提升消費者的忠誠度及續購率。
Nestle Mom&Me Customer Journey
From pregnancy to a baby’s first 1,000 days, we support mothers by simplifying expert parenting advice from doctors. Through EDMs, LINE graphics, and SMS campaigns, we provide continuous guidance, enhancing our brand’s professionalism, trust, and loyalty while driving repeat purchases.
Credits
品牌｜雀巢母嬰營養
客戶｜台灣雀巢
產品｜線上媽媽教室、營養知識衛教
專案經理｜Harper Wang
執行創意｜Harper Wang
圖文設計｜Joy Zheng
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