WORKS
大全聯 數位操作
從大潤發到全聯，團隊善於運用第一手的社群觀察與洞察，深入掌握目標族群的心理脈動，無論是打造引人入勝的內容、包裝專案活動，還是製作廣告影片，都能精準打動受眾。在既有的促銷主題上，融合節慶時刻與即時事件，激發更高的關注度。透過頻繁且有意義的社群互動，不僅成功提升粉絲黏著度與品牌好感度，更有效引導消費者走進實體門市，實現線上到線下的行銷轉換，穩步打造並鞏固「社區型百貨」的信賴品牌形象。
MEGA PXMART Digital Content Marketing
From RT-Mart to PX Mart, our team uses first-hand social media insights to connect precisely with target audiences—creating engaging content, packaging campaigns, and producing ad videos. By weaving festive moments and timely events into promotions, we capture greater attention. Frequent, meaningful social interactions boost engagement, strengthen brand affinity, and drive store visits—delivering smooth online-to-offline conversion and reinforcing our image as a trusted neighborhood department store.
Credits
品牌｜大全聯
客戶｜大全聯
產品｜全年檔期活動
專案經理｜Della Chen
執行創意｜Della Chen、Harper Wang
圖文設計｜Lynne Chen、ChinYan Chen、Bell Bai
前端工程師｜Hugo Jiang
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